Founder’s Note ~ 2021 Reflection.

Calling all of my energy back from 2021. 

The last year took me to the depths of my fucking being man. Down into the crevices that I didn’t even know existed, bringing things to light that I honestly had a really hard time looking at. 

But amidst all of that, I somehow managed to stay on path, even when I couldn’t see where I was going. I left the family business last February and literally just followed the breadcrumbs from there.

I called in mentors & I got them.

I brought Kristina Bakrevski on as my business doula, and we birthed multiple projects that have been slowly evolving ever since. I participated in pop ups within the local communities and sold my vintage that I had been hoarding for years.

I created spaces for people to be a part of. 

I brought Niki Cozmo on to work with me as I ventured down into the subconscious, undoing & planting new seeds as I worked on creating new neural pathways with the assistance of hypnotherapy. 

I joined some really beautiful communities online that were in alignment with my higher learning. I’m grateful for New Earth Mystery School & Cosmic Relations University.

I took the time to understand my sensitivity, and though I felt it won most battles throughout the year, I can proudly say that I’ve come out stronger than before.

Learning how to regulate the nervous system, understanding triggers and things that light me up and make me want to detach and hide. I came to understand that my sensitivity is quite actually my superpower. And I’m still learning to master it. Becoming Reiki certified was more out of curiosity for myself & my abilities than anything else.

I started a fucking business.

Such a Fucking Lady. has been growing and evolving in whatever way it wants to. I’ve fully surrendered and allow it to explore the different ways it wants to express itself.

I cannot take all the credit though, as I had help getting it off the ground with my dear friend, who is also an amazing singer-songwriter, Kelly. Together we’ve been creating really beautiful, one-of-a-kind pieces for you all. With our collaboration we’ve been able to create our signature custom pieces.

That red hand embroidery is fucking classic.

I traveled and experienced so much joy & freedom, that I want this year to be filled with more of that. Going down to Todos Santos, Mexico and being there, everything just clicked & felt in alignment. The last time I had that feeling was when I moved to Cuba. And prior to that, when I moved to the Bay Area.

I created for the sake of creating.

With the help of my friend, and fellow leo badass, DD, and her endearing reminder to always be in flow. Working and collaborating with her on her D4bblz project was such a fun, creative release throughout the year. It’s been fucking beautiful seeing your loved ones leveling up with you, encouraging and empowering each other as you both are on your respective journeys, paths crossed for a point in time.

I connected with old and new friends, but the lesson still remains that all types of relationships require showing up and work. And I strive to be more present this coming year. Thank you to those who continue to show me grace & patience. 

I don’t know what the fuck I’m doing most of the time, but at least I’m fucking doing it. Here’s to more of that. To following the intuitive breadcrumbs to more joy, creativity, laughter, love & abundance. Here’s to showing up more not just for those in my life but for myself. To be more disciplined & more structured.

I’m grateful for the team of support that I’ve had with me this year, guiding me when at times I felt I couldn’t carry myself.

I went through the fucking wringer, both internally & externally. So much happened in my personal life that I honestly just wanted to say ‘fuck it’ and throw in the towel many times over. I’m grateful that I didn’t. The road to self-mastery is a long and windy one, but I wouldn’t want to be anywhere else.

And what I’ve fully come to understand is that the work that I do for myself with my personal journey is reflected into what I produce & create with this. Both are intimately intertwined.

It’s been so rewarding seeing how this space has evolved over the last year. To all of you who have been here since day one, and to everyone who has joined us along the way, thank you.

This space means something to everyone. It’s something that resonates with each of you here, in your own unique way. Giving a feeling, an energy, a voice to something that you all have inside of you.

This is more than just words.

It encompasses what we collectively know to be our truth. And by wearing these shirts, you are proudly speaking it. How beautiful and so incredibly fucking powerful.

I want to continue to build out Such a Fucking Lady. in a way that feels genuine, in alignment, & from the heart.

Thank you all for being down for the ride.

I see you 2022. Let’s fucking get it. xx

~Berns

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Feature: Genevieve Constance Jones for Suchafl.